Catch up on the latest news about the most trusted veal in the industry and our involvement at events across North America and Asia.

The Foodex Food Fair took place in Tokyo from 5-8 March 2019. This well-visited fair was spread over 8 halls....

The Fabex Food Fair took place in Tokyo from 17-19 April 2018. Many guests visited the Trusted Veal stand during...

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About us

The “Trusted Veal from Europe: A Trusted Tradition” campaign aims to promote European veal among meat consumers in North America and Japan.

It is co-funded by the European Union and executed by the Dutch Meat Industry Association (COV) in order to raise awareness about European veal as a high-quality, safe alternative to other meats.