The campaign is a joint venture funded by the European Union and COV (Centrale Organisatie voor de Vleessector), which represents the national and international interests of the Dutch meat sector. Together, we hope to increase the demand for European veal meat by helping U.S. and Canadian retailers and restaurateurs attract today’s adventurous eaters with the world-class sophistication and veal nutrition facts of European veal.
While France, Italy, Germany and Belgium are all active in veal production, the Netherlands is the largest veal producer in the European Union, representing approximately one-third of its overall production. The Dutch Meat Industry Association (COV) and its members are jointly responsible for approximately 90% of the Netherlands’ total meat production. The COV’s commitment ensures that its partners in Europe and North America enjoy nothing less than the time-honored quality and internationally recognized standards of the safest and finest veal meat in the world.