The campaign’s main targets are the U.S., Canadian and Japanese markets, where there is a strong preference for bovine meat as well as increasing interest in veal in particular. The campaign aims to shed light on how European veal producers keep the milk-fed tradition alive, in accordance with the highest European food safety, quality control and animal welfare standards.
While many European countries are home to an active veal production industry (such as France, Italy, Germany and Belgium), the Netherlands is the largest producer of veal in the European Union, representing approximately one third of overall production. In launching this campaign, COV’s goal is to promote the European veal sector by raising awareness about the region’s safe, high-quality veal products.
Read our latest news to stay up to date on the flourishing European veal industry and learn more about our events in Canada and the United States.