Amid 100 professional US meat operators, the Trusted Veal campaign did participate at the Annual Meat Congress in Dallas, March 3 – 5. The AMC is the yearly event that gathers all the important US meat suppliers. This gave European veal the great opportunity to...
With its participation to The Summer Fancy Food Show, June 23 to 25, Trusted Veal made a first entrance on the largest specialty food industry trade event in North America. The over 2,500 exhibitors from all around the world of which over 1300 USA-based companies and...
Eight American top chefs have made a study trip to the Netherlands in order to familiarise with European veal and all its assets. The trip was the main prize of a special recipe contest as part of the EU's Trusted Veal campaign. For this contest, that...
It is co-funded by the European Union and executed by the Dutch Meat Industry Association (COV) in order to raise awareness about European veal as a high-quality, safe alternative to other meats.