FABEX 2018

The Fabex Food Fair took place in Tokyo from 17-19 April 2018. Many guests visited the Trusted Veal stand during this fair. Guests were informed about the specific characteristics of the veal industry, such as animal welfare, animal health, food safety, labelling and tracking and tracing. The film was also screened at the stand. Throughout, guests were able to enjoy a bite of veal. During the tasting, chef Edgar Buhrs had the opportunity to inform guests about the specific characteristics of the programme and, of course, to inform them about the veal.

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About us

The “Trusted Veal from Europe: A Trusted Tradition” campaign aims to promote European veal among meat consumers in North America and Japan.

It is co-funded by the European Union and executed by the Dutch Meat Industry Association (COV) in order to raise awareness about European veal as a high-quality, safe alternative to other meats.