Trusted Veal at the SIAL Tradeshow

Trusted Veal from Europe to Showcase Premium Veal at SIAL Canada

Experience Dutch veal at North America’s largest food innovation trade show

Trusted Veal from Europe, the premier supplier of the world’s finest veal, is pleased to announce its participation in SIAL Canada taking place on May 15–17 in Montreal. Trusted Veal from Europe will be exhibiting at booth #2629 and offering a curated product tasting created by Chef Edgar Buhrs, a culinary expert and ambassador for Trusted Veal from Europe.

During the show, Chef Buhrs will be showcasing the many benefits of using premium veal in culinary creations, and will offer freshly made samples of delicacies such as Rendang Style Veal Chuck and Italian Style Veal Loin.

“Veal has been part of the European fine dining scene for decades, and we are thrilled to offer SIAL attendees a chance to sample our innovative dishes and what we believe is the best veal the world has to offer,” said Buhrs.

Long renowned for its commitment to quality, nutrition, animal welfare, sustainability and food safety, Trusted Veal from Europe calves are fed a diet of milk and multigrain fodder. Each animal is humanely raised in sustainable environments and can be traced to its farm of origin. Through its strict standards and focus on animal welfare, Trusted Veal from Europe has established itself as a preferred and reliable supplier for some of the world’s top restaurants and chefs.

“We take great pride in the excellence of our product,” said Frans van Dongen, director of international affairs from Dutch Meat Industry Association. “European veal holds an unparalleled reputation around the world, and we live up to that every day. Our commitment to complying with strict international standards, ensures that we have a consistent and transparent process that provides our customers with safe, premium-quality, sustainable veal.”

Trusted Veal from Europe will be exhibiting its premium veal products at booth #2629 during the show.

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See how the “Trusted Veal from Europe: Simply the Best in Taste and Tradition” campaign is raising awareness of European veal among meat consumers throughout the U.S. and Canada.

Please reach out if you have any questions about or would like to discuss why the continental allure of European veal represents a high-quality, safe and irresistible addition to your menu or meat case.