The North American chapter of the Dutch Meat Industry Association (COV) launched the “Trusted Veal from Europe: A Trusted Tradition” campaign during the SIAL food show held in Montreal, Canada, from May 2 to 4, 2018. The newly designed Trusted Veal booth was unique at the...

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See how the “Trusted Veal from Europe: Simply the Best in Taste and Tradition” campaign is raising awareness of European veal among meat consumers throughout the U.S. and Canada.

Please reach out if you have any questions about or would like to discuss why the continental allure of European veal represents a high-quality, safe and irresistible addition to your menu or meat case.